In addition to working with mission-driven founders and non-profits trying to make the world a better place, I also own Striped Dog Creative, which focuses on building websites for small service providers.

 Before venturing out on my own, I spent nearly a decade in NYC advertising agencies developing digital marketing campaigns for international Broadway, lifestyle, and CPG brands.

Portfolio

Website Strategy & Copywriting

Striped Dog Creative

The Nadolny Network

Digital Marketing Strategy

iCrossing, a Hearst Agency

Nair

Digital Marketing Strategy & Brand Experience Strategy

Digitas

KitchenAid

Digital Marketing Strategy

iCrossing, a Hearst Agency

OxiClean

CPG and Lifestyle

Elizabeth Johnson, Lizzie's Bakery

"It was so important for my future clients to look at my website and make it super easy for them to order a cake! The strategy behind every little detail was so perfect for my business! Isabel literally was able to get everything in my brain onto a website for my clients!”

  • Lizzie had 15 new leads sign up for her cake tasting box almost immediately upon launching
  • Then, she booked out her wedding and custom cake dates for the remainder of the year...in September
  • Her next tasting box sold out in just 10 minutes and 55 people joined her waitlist for the next one!

The Results

  • Clearer product categories
  • Streamlined checkout form
  • More descriptive product information
  • A layout that allowed her images to shine

Strategic Changes

With an updated website strategy, Lizzie sold out in 10 minutes.

Striped Dog Creative

Lizzie's Bakery

Client Feature

Digital Marketing Strategy

Serino/Coyne

The Phantom of the Opera

Digital Marketing Strategy

Serino/Coyne

The Book of Mormon

Entertainment

journey wade-hak, Meat Me Halfway

"Isabel was able to capture our passion behind our cause and bring our story to life on our website. She really helped us reach the right audience and build awareness."

Meat Me Halfway reached #1 in documentaries on Amazon Prime & Apple TV, and was featured on The Tonight Show with Jimmy Fallon.

Client Feature

Website Strategy, Copy & Design

Striped Dog Creative

McCall Brand Advisors

Website Strategy, Copy & Design

Striped Dog Creative

Refresh Aesthetics

Website Strategy, Copy & Design

Striped Dog Creative

Christina Pirolli Fitness

Website Strategy, Copy & Design

Striped Dog Creative

Love Social Media

Service Providers

Bea Porter, The Bea Connected Team

"I knew I would get a quality website from you but I did not know that I would end up learning more about where I wanted my business to go throughout the process. I would highly recommend Isabel to anyone."

  • Quadrupled her service pricing across both packages
  • Increased service scopes from a minimum of one month to three months

The Results

  • New pricing structure with three-month minimum engagements
  • Results-oriented copy that spoke directly to the types of clients she wants to serve
  • Testimonials and case studies to illustrate her expertise
  • Robust about page that showed off her team

Strategic Changes

Results-oriented copy enabled Bea to quadruple her prices.

Striped Dog Creative

The Bea Connected Team

Client Feature

Website Strategy & Copy

Isabel Kateman

Bikur Cholim of Greater Washington

Website Strategy

Isabel Kateman

Unconscious Bias Project

Website Strategy & Copy

Isabel Kateman

Reducetarian Foundation

Website Strategy & Copy

Isabel Kateman

I Was Supposed To Have A Baby

Non-Profits