In addition to working with mission-driven founders and non-profits trying to make the world a better place, I also own Striped Dog Creative, which focuses on building websites for small service providers.
Before venturing out on my own, I spent nearly a decade in NYC advertising agencies developing digital marketing campaigns for international Broadway, lifestyle, and CPG brands.
Portfolio
Elizabeth Johnson, Lizzie's Bakery
"It was so important for my future clients to look at my website and make it super easy for them to order a cake! The strategy behind every little detail was so perfect for my business! Isabel literally was able to get everything in my brain onto a website for my clients!”
- Lizzie had 15 new leads sign up for her cake tasting box almost immediately upon launching
- Then, she booked out her wedding and custom cake dates for the remainder of the year...in September
- Her next tasting box sold out in just 10 minutes and 55 people joined her waitlist for the next one!
The Results
- Clearer product categories
- Streamlined checkout form
- More descriptive product information
- A layout that allowed her images to shine
Strategic Changes
With an updated website strategy, Lizzie sold out in 10 minutes.
Striped Dog Creative
Lizzie's Bakery
Client Feature
Digital Marketing Strategy
Serino/Coyne
The Phantom of the Opera
Digital Marketing Strategy
Serino/Coyne
The Book of Mormon
Entertainment
journey wade-hak, Meat Me Halfway
"Isabel was able to capture our passion behind our cause and bring our story to life on our website. She really helped us reach the right audience and build awareness."
Meat Me Halfway reached #1 in documentaries on Amazon Prime & Apple TV, and was featured on The Tonight Show with Jimmy Fallon.
Client Feature
Website Strategy, Copy & Design
Striped Dog Creative
McCall Brand Advisors
Website Strategy, Copy & Design
Striped Dog Creative
Refresh Aesthetics
Website Strategy, Copy & Design
Striped Dog Creative
Christina Pirolli Fitness
Website Strategy, Copy & Design
Striped Dog Creative
Love Social Media
Service Providers
Bea Porter, The Bea Connected Team
"I knew I would get a quality website from you but I did not know that I would end up learning more about where I wanted my business to go throughout the process. I would highly recommend Isabel to anyone."
- Quadrupled her service pricing across both packages
- Increased service scopes from a minimum of one month to three months
The Results
- New pricing structure with three-month minimum engagements
- Results-oriented copy that spoke directly to the types of clients she wants to serve
- Testimonials and case studies to illustrate her expertise
- Robust about page that showed off her team
Strategic Changes
Results-oriented copy enabled Bea to quadruple her prices.
Striped Dog Creative
The Bea Connected Team
Client Feature
Website Strategy & Copy
Isabel Kateman
Bikur Cholim of Greater Washington
Website Strategy
Isabel Kateman
Unconscious Bias Project
Website Strategy & Copy
Isabel Kateman
Reducetarian Foundation
Website Strategy & Copy
Isabel Kateman
I Was Supposed To Have A Baby
